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52

wix cabin air filter

Worth a look

Shows low returns (1.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 13Growth 83Conversion 47Competition 80Returns 90Price range 62Avg price 76Brand share 0Review moat 61Quality gap 24

Returns

Great1.3%

return rate — above 5% kills the launch gate

Growth

Great+80.0%

90-day search growth — must beat 0% to launch

Competition

Great35%

top-5 click share — an open shelf

Avg price

Great$15.36

avg listing price — sweet spot $15–$100

Price range

Good$7.36–$27.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,044.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$53K

$53K/yr · 92K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

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