39
wiper blades 24 18
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.81avg listing price — sweet spot $15–$100
Price range
Great$9.95–$46.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$56K$56K/yr · 34K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Review moat
Bad27,294.07avg incumbent reviews — the moat a new listing must climb