59
windshield washer fluid
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$5.6M$5.6M/yr · 3.5M searches
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Great$5.14–$48.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.29avg listing price — sweet spot $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,834avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.6%90-day search growth — must beat 0% to launch