35
whelen
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Review moat
Great162.41avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Okay$191.83avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad$19.43–$591.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 114K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Signals High Price