65
wheel cleaner
Launch itA $2.1M/yr market growing +22.4% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.6M searches
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Price range
Good$4.92–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+22.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Bad5,255.73avg incumbent reviews — the moat a new listing must climb