75
wheel chock
Launch itA $2.6M/yr market growing +52.8% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 1.1M searches
Avg price
Incredible$26.58avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$5.67–$54.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 6% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Growth
Good+52.8%90-day search growth — must beat 0% to launch
Review moat
Good692.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality