71
wheel brush
Launch itA $1.8M/yr market growing +30.0% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 1.6M searches
Price range
Great$6.57–$49.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.93avg listing price — sweet spot $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Review moat
Okay1,686.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality