41
waterproof grease
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$3.64–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,167.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$59K$59K/yr · 33K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand