66
water deionizer
Launch itA $900K/yr market growing +41.8% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Market size
Great$900K$900K/yr · 390K searches
Growth
Good+41.8%90-day search growth — must beat 0% to launch
Avg price
Good$172.16avg listing price — sweet spot $15–$100
Review moat
Okay1,763.88avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.68–$581.39cheapest to priciest tracked listing — scored on the share inside $15–$100