36
w5w bulb
Skip itPrices mostly outside the sweet spot ($2.73–$14.89) — this niche doesn't clear our bar today.
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,416.1avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.36avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 108K searches
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Price range
Bad$2.73–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100