50
trunk latch
Worth a lookShows a sweet-spot price point ($21.09 avg), but soft demand (-13.6% this quarter) keeps it on the watch list.
Avg price
Great$21.09avg listing price — sweet spot $15–$100
Price range
Great$6.36–$58.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,959.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad$84K$84K/yr · 111K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch