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Launch itA $5.8M/yr market growing +26.1% this quarter with returns at 2.1% — clears our launch bar.
Market size
Incredible$5.8M$5.8M/yr · 3.4M searches
Avg price
Incredible$32.45avg listing price — sweet spot $15–$100
Price range
Great$13.85–$79.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 6% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good70%top-5 brand share — brands hold most of the demand
Growth
Good+26.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,486.5avg incumbent reviews — the moat a new listing must climb