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traction mat
Skip itSoft demand (-78.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$46.64avg listing price — sweet spot $15–$100
Review moat
Great320.24avg incumbent reviews — the moat a new listing must climb
Price range
Great$12.55–$124.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 67K searches
Growth
Bad-78.4%90-day search growth — must beat 0% to launch