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traction boards
Skip itSoft demand (-25.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$65.49avg listing price — sweet spot $15–$100
Review moat
Good796.29avg incumbent reviews — the moat a new listing must climb
Market size
Good$464K$464K/yr · 414K searches
Price range
Good$45.78–$140.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.8%90-day search growth — must beat 0% to launch