53
touch up paint
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($52K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.89–$41.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.71avg listing price — sweet spot $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Review moat
Bad4,278.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$52K$52K/yr · 250K searches