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third brake light bulb
Skip itA small market ($92K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.89–$21.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 87K searches
Review moat
Bad6,883.26avg incumbent reviews — the moat a new listing must climb
Signals High Returns