31
taylor swift reputation
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible79.64avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.74avg listing price — sweet spot $15–$100
Price range
Good$8.86–$30.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 67K searches