44
tailgate lock
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$55.01avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good958.8avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Price range
Okay$11.91–$186.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$89K$89K/yr · 73K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Signals High Price