45
tailgate ladder
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$76.36avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$43.70–$136.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay1,714.65avg incumbent reviews — the moat a new listing must climb
Market size
Okay$119K$119K/yr · 124K searches
Growth
Bad-16.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale