60
starter
Worth a lookShows a $5.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$5.1M$5.1M/yr · 2.3M searches
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$74.23avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,234.54avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$41.95–$249.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Signals High Price