47
snow chains
Skip itSoft demand (-94.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$68.95avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Great$14.10–$125.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Good1,158.14avg incumbent reviews — the moat a new listing must climb
Market size
Good$417K$417K/yr · 1.7M searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-94.8%90-day search growth — must beat 0% to launch
Returns
Bad26.9%return rate — above 6% kills the launch gate