51
ski rack
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but soft demand (-69.1% this quarter) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Review moat
Great355.92avg incumbent reviews — the moat a new listing must climb
Avg price
Great$92.14avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$279K$279K/yr · 316K searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Bad$7.03–$368.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-69.1%90-day search growth — must beat 0% to launch