45
shoei helmet
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Review moat
Good983.42avg incumbent reviews — the moat a new listing must climb
Market size
Good$466K$466K/yr · 656K searches
Growth
Good+22.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$244.89avg listing price — sweet spot $15–$100
Returns
Bad6.3%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Price range
Bad$15.92–$905.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale