55
shift boot
Worth a lookShows no brand lock-in (top 5 brands take 44% of clicks), but a small market ($77K/yr) keeps it on the watch list.
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$5.93–$82.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Review moat
Great446.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.71avg listing price — sweet spot $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$77K$77K/yr · 268K searches
Signals No Dominant Brand