47
scent bomb
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.85avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.22–$34.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Review moat
Bad4,375.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$66K$66K/yr · 117K searches
Brand share
Bad98%top-5 brand share — brand-locked demand