51
saddle soap
Worth a lookShows searches that convert (14.3% search→purchase), but soft demand (-18.3% this quarter) keeps it on the watch list.
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 659K searches
Price range
Good$7.70–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.12avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Okay3,285.25avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.3%90-day search growth — must beat 0% to launch