54
rust paint
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$52.35avg listing price — sweet spot $15–$100
Market size
Great$914K$914K/yr · 379K searches
Growth
Good+31.6%90-day search growth — must beat 0% to launch
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.21–$176.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,319.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price