50
royal purple oil filter
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Price range
Great$10.55–$65.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good$318K$318K/yr · 231K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,492.11avg incumbent reviews — the moat a new listing must climb
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand