54
rooftop tent
Worth a lookShows a thin review moat (37 avg reviews), but pricing outside the sweet spot ($1168.97 avg) keeps it on the watch list.
Review moat
Incredible37.08avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1168.97avg listing price — sweet spot $15–$100
Price range
Bad$370.08–$1927.92cheapest to priciest tracked listing — scored on the share inside $15–$100