59
roof tar
Worth a lookShows low returns (1.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$89.91avg listing price — sweet spot $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good642.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+46.4%90-day search growth — must beat 0% to launch
Market size
Good$372K$372K/yr · 137K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Bad$5.66–$380.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price