47
road flares
Skip itSoft demand (-10.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$49.87avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$509K$509K/yr · 458K searches
Price range
Good$9.57–$154.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,495.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality