51
rims
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but prices mostly outside the sweet spot ($4.07–$981.17) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$86.15avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Market size
Good$695K$695K/yr · 1.1M searches
Review moat
Good1,058.56avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$4.07–$981.17cheapest to priciest tracked listing — scored on the share inside $15–$100