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rim protector
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Avg price
Great$64.83avg listing price — sweet spot $15–$100
Review moat
Great388.11avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.61–$113.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$187K$187K/yr · 236K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.8%return rate — above 5% kills the launch gate
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale