51
red caliper paint
Worth a lookShows low returns (0.2%), but a concentrated shelf (top 5 take 77% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$32.61avg listing price — sweet spot $15–$100
Price range
Great$9.67–$69.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,656.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$110K$110K/yr · 58K searches
Competition
Bad77%top-5 click share — a locked-up shelf