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rain guards
Launch itA $2.2M/yr market growing +11.2% this quarter with returns at 4.8% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 2.4M searches
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$50.89avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$4.64–$124.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,739.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 6% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale