47
power steering fluid
Skip itSoft demand (-11.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Good$516K$516K/yr · 502K searches
Review moat
Good1,172.73avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.74avg listing price — sweet spot $15–$100
Price range
Okay$5.19–$22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier