45
power running board motor
Skip itSoft demand (-21.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible56.39avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$161.75avg listing price — sweet spot $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$107K$107K/yr · 29K searches
Price range
Bad$37.70–$357.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.7%90-day search growth — must beat 0% to launch
Returns
Bad8.0%return rate — above 5% kills the launch gate