63
polishing compound
Launch itA $1.8M/yr market growing +18.4% this quarter with returns at 1.3% — clears our launch bar.
Market size
Great$1.8M$1.8M/yr · 1.9M searches
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$17.23avg listing price — sweet spot $15–$100
Price range
Great$7.00–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+18.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad8,024.54avg incumbent reviews — the moat a new listing must climb