Skip to content
51

police lights

Worth a look

Shows a sweet-spot price point ($48.21 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 45Growth 23Conversion 17Competition 80Returns 64Price range 41Avg price 94Brand share 44Review moat 65Quality gap 62

Avg price

Great$48.21

avg listing price — sweet spot $15–$100

Competition

Great35%

top-5 click share — an open shelf

Review moat

Good907.93

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$237K

$237K/yr · 358K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Price range

Okay$9.73–$216.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Products