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plastic body filler
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 88% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$38.57avg listing price — sweet spot $15–$100
Review moat
Good955.37avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.06–$150.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Market size
Okay$135K$135K/yr · 81K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand