60
pick set
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Review moat
Good799.11avg incumbent reviews — the moat a new listing must climb
Market size
Good$619K$619K/yr · 538K searches
Price range
Good$3.56–$35.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.68avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand