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ph neutral soap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$17.02avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.52–$36.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$148K$148K/yr · 151K searches
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,238.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand