39
performance chip
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great479.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Okay$244.52avg listing price — sweet spot $15–$100
Market size
Okay$140K$140K/yr · 357K searches
Growth
Bad-13.6%90-day search growth — must beat 0% to launch
Price range
Bad$8.18–$621.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale