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p21w bulb
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Price range
Great$5.75–$98.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.39avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Review moat
Bad5,530.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 39K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand