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onan generator oil
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible16.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$35.96avg listing price — sweet spot $15–$100
Price range
Incredible$16.24–$53.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great399.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$41K$41K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand