38
oil dipstick
Skip itHigh returns (8.1%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Review moat
Great124.43avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.18–$27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.35avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$131K$131K/yr · 345K searches
Growth
Bad-12.2%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Returns
Bad8.1%return rate — above 5% kills the launch gate