55
oil can
Worth a lookShows low returns (1.1%), but soft demand (+4.3% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.76avg listing price — sweet spot $15–$100
Review moat
Good945.57avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.68–$29.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$288K$288K/yr · 281K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand