50
off white keychain
Worth a lookShows a thin review moat (136 avg reviews), but strong incumbent ratings (4.7★) keeps it on the watch list.
Review moat
Great135.59avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.7%90-day search growth — must beat 0% to launch
Avg price
Okay$11.18avg listing price — sweet spot $15–$100
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$7.94–$18.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 316K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand