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obd2 cable
Skip itA small market ($151K/yr) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Review moat
Great467.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Returns
Okay3.7%return rate — above 5% kills the launch gate
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.84–$19.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Market size
Okay$151K$151K/yr · 154K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality