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nlgi 2 grease
Skip itA small market ($66K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.40avg listing price — sweet spot $15–$100
Price range
Great$7.41–$73.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+24.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,367.39avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 44K searches